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Book titles are often translated into the target language for several reasons:

– Reaching Audience: A translated title may be more appealing or understandable to the target audience in the new language.
– Cultural adaptation: The meaning or tone of the original title may not be easily understood or appropriate for the target language culture. By translating the title, you can ensure that it is more appropriate for the local audience.
– Marketing needs: Titles may be modified to suit the specific marketing strategies of the target market. This may include the use of cultural references or other techniques to attract readers’ attention.
– Avoid misunderstandings: Some titles may have ambiguous meanings or undesirable connotations in the target language. By translating them, misunderstandings or misinterpretations can be avoided.

However, there are cases where original titles are left untranslated, especially if they have become well-known or iconic in the target market, or if translation could compromise the artistic integrity of the title.